Privacy policy

Gushlow & Cole operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Gushlow & Cole is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Your rights to privacy are important to us

We will only use the information that we collect about you lawfully and in accordance with the Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

We have put in place appropriate technical and organisational measures to protect against unauthorised or unlawful processing of your personal information and against accidental loss, destruction, or damage.

1. By using our site you accept these terms

Your access to and use of this website is subject to this policy, our Online Terms of Business, and any other legal notices and statements contained on this website. By using this website, you agree to these terms. If you do not agree, you must not use our site or order goods from us.

2. Where to find terms that may apply to you

This Privacy Policy should be read with the following documents:
2.1. Our Website Terms of Service
2.2. This Privacy Policy
2.3. Our Cookies Policy (see below)

3. Why do we have a privacy policy?

Gushlow & Cole Limited is committed to protecting your privacy and complying with the UK Data Protection Act 2018, GDPR ((EU) 2016/679), and related legislation.

4. Use of personal information

We will use your personal information in accordance with this Privacy Policy and our Online Terms of Service.

5. Review of this policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our operations. Any updates will be posted here, and continued use of our website indicates acceptance.

6. What personal information do we collect?

We collect personal information in the following ways:

When you place an order or open an account
When you contact us by phone, email, or otherwise
Through cookies and similar technologies when browsing our site
From third parties (e.g. payment providers or credit reference agencies)

This may include:

Name, address, delivery address, telephone number, and email address
Payment details (processed securely by third parties, not stored by us)
Login information if you have an account
Technical and browsing information (IP address, device type, pages visited, links clicked)
Marketing preferences and survey responses

7. How we use your information

We use your data for purposes including:

To fulfil and deliver your orders
To process payments (via Shopify Payments, Klarna or PayPal)
To confirm identity and prevent fraud
To communicate order updates, returns, or aftercare services
To personalise your shopping experience
To send marketing communications where you have consented
To measure and improve website performance and advertising effectiveness
To comply with legal and tax obligations

8. Klarna and payment providers

If you choose Klarna, we will share your data with Klarna so they can process your payment, run credit checks, and prevent fraud. Klarna acts as a data controller for this purpose. Please review Klarna’s Privacy Policy for full details.

We also use other payment providers (Shopify Payments & PayPal). Each has its own privacy policy. Please review these for full details.

9. Disclosure of information

We may share data with trusted third parties, including:

Delivery partners
Payment providers like Klarna, PayPal,
IT, analytics and marketing service providers (e.g. Google Analytics, Meta/Facebook, Mailchimp)
Professional advisors
Regulators or law enforcement, where required or to prevent fraud

We never sell personal information.

International transfers will only take place where lawful safeguards (such as Standard Contractual Clauses) are in place.

10. Security of information

We take appropriate security measures to protect your data. This includes encryption for payments, access controls, and breach notification procedures.

11. Data retention

We keep personal data only as long as necessary:

Orders/financial records: up to 7 years (for legal compliance)
Customer accounts: until you request deletion
Marketing data: until you unsubscribe
Surveys/research: anonymised where possible
Anonymised analytics: retained indefinitely

Once data is no longer required, it is securely deleted or anonymised.

12. Your duty to keep data updated

It’s important your personal information is accurate and current. Please notify us of changes.

13. Your rights

You have the right to:

Access your data (“data subject access request”)
Correct inaccuracies
Request deletion (subject to legal retention obligations)
Object to certain types of processing (e.g. direct marketing)
Restrict processing in limited circumstances
Request data portability to another provider
Withdraw consent at any time

To exercise these rights, please contact info@gushlowandcole.com.

14. Complaints

If you have concerns, please contact us at info@gushlowandcole.com. You also have the right to complain to the ICO (www.ico.org.uk). Our ICO registration number is ZA476923.

COOKIES POLICY

By using our site you accept these terms

Your use of this website is subject to this Cookies Policy and related terms. If you do not agree, you must disable cookies or stop using the site.

What are cookies?

Cookies are small files stored on your device that help the site function, remember your preferences, and measure performance.

How do cookies work?

When you first visit, cookies are set on your device. On return visits, your browser sends them back to tailor content and improve your experience.

How we use cookies

We use cookies for:

Essential functions – site navigation, checkout, and security
Performance & analytics – e.g. Google Analytics to improve site experience
Functionality – remembering settings like location or login details
Advertising & remarketing – e.g. Google Ads, Meta Ads, Bing Ads, to show relevant adverts
Social sharing – Facebook, Instagram, Pinterest buttons for content sharing